Job One today was to do a bit of DIY learning on one of the tools mentioned in class — Flikr. I am also attempting to tie my twitter feed account ffi_maija to this blog and to all other social media, connecting it to through my gmail. Done and done.
The work made me start to think about privacy/copyright issues and the puzzle of how creative work and mediated content and innovative platforms become controlled or captured by the market economy. I work in a context in which intellectual property is discursively framed as a value to exploit — where applied research tends to be defined narrowly as commercializable research. Hanging out again at the university this semester, I’m aware of the degree to which words like ‘brand’ have entered my lexicon in little over a year. At the university, the conversation shifts to the thinking of the new paradigm in which inquiry and exploratory work benefit from free exchange. It is a much more free and accelerated approach to creativity.
The professional challenge (the “applied” research, if you will) becomes stretching the view to include more of the publishing spectrum as a means to the end of ‘gainful employment’ for these students. I’m doubtful you can breed creativity and innovative thinking in tomorrow’s creative class by keeping the connection from concept to commerce so short and tight in school.